Are you in two minds if digital marketing is a good career in India or not? Do you wish to uncover what digital marketers do, what skill sets are required, how to start a career in digital marketing in India, what its salary brackets are, what are the career opportunities in digital marketing, and so on? Undoubtedly, choosing the right career path is a fearsome process. You must consider factors such as long-term stability and support for the overall lifestyle you desire for yourself, along with your work interests.
Well, long story short, if you want to fill your pockets with great money through an ever-evolving career domain, choose digital marketing! Furthermore, if you are someone who wishes to enter into a creative environment that involves attention to detail and dynamic learning along with a pinch of analytics, then digital marketing is for you. Still confused? Don’t worry, we’ve got you covered!
If you want to gather more insights regarding careers in digital marketing, you have just arrived at the right place. In this blog, we will help you learn about everything you need to know regarding careers in digital marketing. So without any further ado, let’s dive in!
What makes digital marketing one of the finest careers?
Because of the rise of the internet, digital advertising has become a crucial process for marketing products and services. Digital marketers have shown business leaders affordable yet result-producing strategies that generate great ROIs. Here are some factors that prove digital marketing is one of the best careers across the globe.
i) Digital marketing jobs are the future.
Analytics is one of the biggest reasons that make digital marketing a booming career.
With the help of analytic tools, marketing managers can see the results of their strategies. They can easily see the source of traffic and plan out future doings effectively. This saves a lot of time, helps to create a result-driven approach, and identifies loopholes as well.
ii) Digital marketers are in demand.
As per LinkedIn, the “Digital Marketing Specialist” role is found to be among the top 10 most in-demand jobs and has more than 80 lakhs job openings. The most frequently asked skills include SEO, content strategy, analytics, PPC, and more. Also, because the field is brimming with opportunities for creative professionals, as per the Bureau of Labor Statistics, these openings will increase by 8% from 2018 to 2028.
Because this is such a vast field with a variety of facets, the number of related jobs is also quite high. Many industries are facing a digital skills gap. A LinkedIn survey depicts the shortage of more than 2 lakhs digital marketing professionals in major metro areas. That’s a huge number, isn’t it?
Therefore, it can be concluded that now is the right time to get started in this field as there are so many jobs and not enough professionals to fill them.
iii) Digital marketing offers location freedom.
Yes, you heard it right! Digital marketing is a career path that requires very little capital and equipment. All you need is a good internet connection and a laptop. You can work from anywhere and at your convenience. Therefore, if you wish to become a freelancer, then this domain is definitely your cup of tea.
Also, with the advent of the COVID-19 pandemic, many companies have started to offer full-time work-from-home jobs to digital marketers. So, if you are someone who is required to stay at home 24*7 and wish to earn money, go for this career!
iv) Digital marketers earn a huge amount of money.
One of the biggest motivations for pursuing a career is money. Digital Marketing salaries in India for freshers (0-2 years of experience), can range between Rs 3.0 lakhs to 4.0 lakhs per annum. Some surveys have stated that the salary of a digital marketing manager (3-5 years of experience) is nearly 5 lakhs per annum in India. Furthermore, a senior digital marketing manager can earn up to Rs 7 lakhs, with experience spanning over 6–9 years. As per a report, on average, digital marketing heads in India earn a salary range between 8.0 lakhs and 30.0 lakhs.
Also, there is no limit for freelancers. It totally depends on the number of projects you opt for and the number of hours you put in. It has been found through a survey that, on average, a digital marketer can earn between 1.5 lakhs to 10 lakhs per year as a freelancer.
What are the career opportunities in digital marketing?
Okay, you might have understood why you should choose a career in digital marketing by now. Next is to map out career paths for various specialties. As mentioned already, digital marketing is a vast domain that has several facets. These facets include: search engine optimization, email marketing, search engine marketing, social media marketing, and more. As the main goal of a “digital marketer” is to promote brands and products through digital means, the curve of your career as a marketer highly relies on the specialization you choose. Some of the career opportunities in digital marketing include:
i) Content Marketing
Do you love to write? If so, content marketing is your thing! You must have heard the saying, “content is king”. This is a popular fact in the marketing world.
As a content marketer or marketing copywriter, you will be responsible for creating relevant, engaging, and informative content to promote brands and services via social media, websites, Google ads, or any other form of marketing campaign. According to a Hubspot report, nearly 60% of marketing managers stated content to be “very” or “extremely” crucial for overall strategy.
Professionals with this skill set are further promoted to content strategists and managers with years of experience and improved knowledge.
ii) Search Engine Optimization
Search engine optimization (SEO) involves generating relevant traffic to the website to deliver optimum sales through organic search engine result pages (SERPs). This is one of the most in-demand skills in digital advertising.
As a search engine optimizer, your work role will involve optimizing the client’s website by changing code and content. You will also often find yourself engrossed in doing competitor analysis to create result-driven strategies.
SEO professionals are further promoted to search engine optimization experts, managers, and digital marketing directors with up skilled knowledge and years of experience.
iii) Social Media Marketing
Want to trend something? Put it on social media. Social media advertising is one of the fastest-growing verticals of online marketing, owing to popular platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, TikTok, and alike.
As a social media marketing professional, you will be responsible for creating engaging content and promotional strategies that will grab potential buyers’ interest and establish engagement through several social media platforms.
Social media marketing professionals later in their careers are promoted as social media experts, managers, and communication directors.
iv) Search Engine Marketing
Search Engine Marketing (SEM), also known as Pay-per-Click (PPC) marketing, helps promote brands via paid campaigns. As a PPC or SEM professional, you will have to deal with popular ad vendors such as Google or Facebook to place text or visual ads that aim to develop relevant traffic and deliver great ROIs.
In other words, as an SEM professional, you will be responsible for creating ads that happen to attract the searchers’ interests and develop profitable traffic.
As a PPC professional, you can expect to work further in your career as an SEM specialist, Digital Marketing Specialist, or Digital Marketing Head with up skilled knowledge and years of experience.
v) Email Marketing
“Marketing via Emails?”. Yes, you guessed it right! As the name suggests, email marketing involves improving business engagement and relationships by offering value to prospective customers through email.
A typical day in the work-life of an email marketer involves developing and executing email marketing campaigns, creating compelling email messages, and expanding the company’s email database.
Email marketers later in their careers are promoted as email marketing experts, marketing research analysts, and digital marketing leads.
As we have reached the end of this blog, we are quite sure that now you understand what digital marketers do and can envision yourself as one. You must have understood that it is not just a good, but a great career. If you are still wondering how to start a career in digital marketing in India don’t forget to prioritize skills such as creative thinking, competitor analysis, SEO, content strategy, paid advertising, social media promotion, and so on. If you want to work for a reputable company and earn a good salary, you must learn at least one of the five skills listed above.
To learn any of the skills mentioned above, contact ‘DigiPense Web Solutions’. DigiPense offers basic to advanced level courses on SEO, PPC marketing, Email marketing, social media marketing & web analytics. We have a job-oriented course curriculum and deliver a hands-on experience to our learners on live projects. Furthermore, we provide placement assistance too. Join DigiPense and take a step ahead in your career today!